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Program

Management

A holistic approach to

managing your entire

exhibit program.

Program Management

A holistic approach to managing your

entire exhibit program.

About Program Management

Managing multiple trade shows each year takes more than logistics - it requires strategy, consistency, and coordination. That’s where our Program Management team comes in.

We take a holistic approach to your entire exhibit program, aligning goals, budgets, and timelines across every show. Our team partners with you to streamline planning, maintain brand consistency, and ensure flawless execution – whether you’re managing two shows or twenty.

From exhibit design and fabrication to freight, storage, and on-site support, we handle the details so you can stay focused on big-picture goals. The result is a seamless, organized process that saves time, reduces stress, and delivers measurable results across your entire program.

What Program Management Is – and Why It Matters

Program Management brings structure and strategy to your entire exhibit portfolio - ensuring every show, space, and design works together toward a unified goal.

The 21st Century approach combines big-picture strategy with practical, hands-on management. We maintain a command of your exhibit properties and assets so they’re used effectively across shows - maximizing visibility, consistency, and value.

Each program is supported by a dedicated account team - typically including an Account Executive, Account Manager, and Project Manager - who oversee all planning, coordination, and communication. They help align schedules, budgets, and deliverables while keeping everyone informed throughout

the process.

Program Management brings structure and strategy to your entire exhibit portfolio - ensuring every show, space, and design works together toward a unified goal.

The 21st Century approach combines big-picture strategy with practical, hands-on management. We maintain a command of your exhibit properties and assets so they’re used effectively across shows - maximizing visibility, consistency, and value.

We focus on efficiency and proactive communication to keep every element moving in sync - from creative development and logistics to annual reviews that measure program performance and identify opportunities for improvement.

The result? Exhibits that are show-ready when they need to be - built, installed, and fine-tuned by trusted crews and supervisors who ensure every detail is right before the show opens.

Each program is supported by a dedicated account team - typically including an Account Executive, Account Manager, and Project Manager - who oversee all planning, coordination, and communication. They help align schedules, budgets, and deliverables while keeping everyone informed throughout

the process.

We focus on efficiency and proactive communication to keep every element moving in sync - from creative development and logistics to annual reviews that measure program performance and identify opportunities for improvement.

The result? Exhibits that are show-ready when they need to be - built, installed, and fine-tuned by trusted crews and supervisors who ensure every detail is right before the

show opens.

Turning multiple shows into one seamless, well-managed program.

Our Select Clients

We’re proud to support some of the nation’s most respected brands through multi-show programs and long-term partnerships.

Frequently Asked Questions about Program Management

How do you define a Program?

Any client or brand that participates in two or more shows per year is considered a Program Account. This classification allows us to provide strategic oversight, consistent support, and a dedicated account team that understands your full calendar of events.

What’s the difference between Program Management and Project Management?

Program Management focuses on your entire portfolio of shows - ensuring consistency, efficiency, and alignment across every event - while Project Management supports individual shows within that larger program.

Does Program Management apply to rental exhibits or only to custom?

It applies to both. Many of our clients use a hybrid approach that combines select custom properties with rental components to provide flexibility, scalability, and cost efficiency across their full program.

Who will be on my Program Account Team?

Every program client is supported by a dedicated Account Team that typically includes an Account Executive, Account Manager, and Project Manager. Together, they manage planning, communication, and execution from start to finish - serving as an extension of your internal marketing or events team.

What services are included in Program Management?

Program Management can include scheduling, design coordination, budgeting, logistics, asset management, fabrication, graphic design & production, show service ordering, labor management, and post-show reviews. Each program is tailored to your goals and level of support needed.

What kind of software is used to manage Program Accounts?

We use ExhibitForce, our online project management portal, to manage exhibit programs. It provides visibility into active projects, schedules, assets, and documents - keeping everything organized in one centralized platform.

How does 21st Century Expo Group help maintain brand consistency across shows?

Our account team, strategists, and creative teams work together to ensure your brand stays consistent across every show and event in your schedule. We focus on maintaining visual alignment, messaging continuity, and design integrity – adapting each space to its environment while keeping the overall brand experience cohesive and recognizable.

How do you measure success for a Program Account?

We establish clear baselines at the start of each program — defining expectations for quality, timing, efficiency, and results. From there, we conduct annual or periodic reviews to evaluate performance against those benchmarks. These reviews provide valuable insights that help refine processes, strengthen outcomes, and continuously improve program performance year over year.

Looking for Help Managing

Your Program?

If you’re juggling multiple shows and struggling to stay organized, we can help. Our Program Management team brings structure, strategy, and consistency to every show on your calendar – keeping your brand cohesive and your exhibits show-ready all year.

Looking for Help Managing Your Program?

If you’re juggling multiple shows and struggling to stay organized, we can help. Our Program Management team brings structure, strategy, and consistency to every show on your calendar – keeping your brand cohesive and your exhibits show-ready all year.