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EVENT CASE STUDY:

Silver Summit /

Family Fall Festival

Mobilizing community partnerships to increase access to care.

EVENT CASE STUDY:

Silver Summit /

Family Fall Festival

Intentional partnership with community partners to increase access to resources, as well as health and wellness services.

CLIENT: Silver Summit

EVENT: Family Fall Festival

LOCATION: Las Vegas & Reno

ATTENDEES: 7,500+

The Challenge

SilverSummit Healthplan recognized a growing disconnect between their organization and the Nevada residents they aimed to support. Although they provide Medicaid and marketplace plans statewide, the brand was not viewed positively by many local communities. They needed to shift perceptions, rebuild trust, and demonstrate genuine investment in the well-being of families in Las Vegas and Reno.

SilverSummit approached 21st CEG with an urgent request: design and execute 4 major community events in just 6 weeks, even though no venues had yet been identified. The events had to be culturally relevant, high impact, and capable of drawing large crowds while delivering valuable health and wellness services.

CLIENT: Silver Summit

EVENT: Family Fall Festival

LOCATION: Las Vegas & Reno

ATTENDEES: 7,500+

Our Solution

The 21st CEG Team, led by Iman McFarland, created a new community engagement model that blended wellness access with a celebratory Family Fall Festival experience. The concept focused on attracting families with a festive atmosphere while providing real, meaningful support.

On the health side, we partnered with local medical professionals to offer free adult and pediatric screenings, including dental checks, medical consultations, glucose testing, blood pressure checks, and other essential exams. Providers were positioned not just as service stations, but as approachable partners who could have relaxed, meaningful interactions with attendees.

On the festival side, the environment was designed to feel warm, welcoming, and fun. The events featured DJs, music, locally sourced food, bounce houses, and a wide range of wrap-around support services such as free haircuts, chair massages, hot meals, and family resources. Giveaways included backpacks, bicycles and helmets, laptops, pack-and-play cribs, infant care kits, gift cards, and other items chosen to meet real household needs.

To maximize awareness, 21st CEG launched a comprehensive door-to-door canvassing effort (door knockers), engaging thousands of residents personally and inviting them to participate. Every touchpoint reinforced the goal: build community, deliver value, and reconnect SilverSummit with the people they serve.

“Your team has always been there for our group…when you say you are going to do something, it happens.”

The Results

The impact was immediate and extraordinary. SilverSummit originally expected 200 to 300 people at each event. Instead, more than 2,000 attendees per event arrived, culminating in 7,690 community members served across all locations. Attendance also included significant numbers of existing SilverSummit members, strengthening relationships with those already under their care.

The events drove 141 applications to switch insurance plans, resulting in 116 completed switches, and became a major contributor to improved perception of the brand across multiple Nevada communities.

But the most important outcomes extended beyond numbers. The events created a powerful bridge between residents and the network of caregivers, health providers, and support organizations serving them. Providers reported deeper engagement, stronger rapport, and more meaningful conversations than they typically achieve through traditional outreach. For many families, it was their first time meeting local healthcare professionals in a relaxed, supportive, celebratory environment.

The success prompted SilverSummit to commission 24 additional community events that same year, solidifying this model as a cornerstone of their outreach strategy.