10 Myths About Trade Shows

People have strong opinions about trade shows, ranging from whether they are worth your time to how to manage logistics. The truth is the path to a successful trade show is deep in the jungle with decoys and traps camouflaged as cliches, old adages, or words-of-wisdom. But if you’re reading this post, you’re about to obtain the ability to distinguish the facts from the fables. Below are 10 common myths, and why you shouldn’t believe them. It doesn’t matter which trade show you attend, what is important is that you meet people. A successful trade show begins when you choose which ones to attend. Participate in ones that draw your target audiences, are specific to your industry, or allow you to have a unique and valuable presence. All you need to do is set up and man the booth. This is actually a recipe for disaster. Trade show planning is a must, and includes market research, booth design, and more. Expert support can help you develop the perfect trade...
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